This is custom built on the Zoho Development Platform which is not to be confused with the standard Zoho CRM. Adviser CRM is built for the Life Insurance and Mortgage Adviser. Adviser CRM is fully customised with Lead Management, Client Management, Policy Management, Renewal Automation, Marketing Automation and everything an adviser needs to run their business.
This is a generic CRM and still very powerful and can be used for any business. Zoho CRM has many features you would want to see in a modern CRM system. If you are not a Life Insurance and Mortgage Adviser, then Zoho CRM is for you.